International Business and Trade is a comprehensive course that explores the complexities of global markets and the dynamics of international trade. Gain insights into the strategies and practices of multinational corporations, understand the impact of cultural diversity, and navigate the challenges of conducting business across borders. Through case studies and real-world scenarios, you will develop the knowledge and skills required to thrive in the ever-evolving global economy.

• Understand the principles and theories of international business and trade.
• Analyze the factors influencing international trade and market entry strategies.
• Evaluate the cultural, legal, and political complexities of conducting business in foreign markets.
• Examine the role of international organizations and agreements in promoting global trade.
• Develop strategies for managing risks and uncertainties in the international business landscape.

Introduction to International Business

Key concepts and theories
The globalization of markets and production
International Trade Theories

Comparative advantage and absolute advantage
The impact of trade policies on global commerce
Market Entry Strategies

Exporting, licensing, franchising, and foreign direct investment
Assessing market potential and risks
Cultural and Ethical Considerations

Understanding cultural differences and their impact on business
Ethical challenges in cross-border operations
Legal and Political Environment

International business law and contract enforcement
Political risk assessment and management
International Organizations and Agreements

The role of WTO, IMF, and World Bank
Regional trade agreements and economic blocs
Risk Management and Global Supply Chain

Identifying and mitigating risks in international business
Managing global supply chains and logistics
Emerging Markets and Business Expansion

Opportunities and challenges in emerging economies
Strategies for expanding business into new markets

Upon successful completion of the course, a Certificate of Completion will be automatically generated and available for download.